SEO Tools

SEO (search engine optimization) assists your website to appear on the search engine results when a particular user search. It is deemed as bringing the website to a high ranking in search engines. 

Keyword Research Tools:

On-page SEO tools:

SEOCrawler:

• It is one of the trusted on-page SEO tools which help people to optimize their chosen keywords.
• By using this tool, you can save your time as it allows you to automate the processes. 
• It has its site auditor which allows you to scrutinize your page with just a single click and further it will display you for the duplicate content, duplicate tags, and broken links. 

Copyscape:

• As nowadays, publishing duplicate content has deemed a crime. So, this is beneficial for checking whether the content is unique or not. 
• It allows you the copy and paste of content and then checks against all the respective records to check the exclusiveness of the content.

Screaming Frog Seo Spider:

• This is one of the traditional and oldest tools which is being by the industries.
• It goes through with all the URLs and then fetches all onsite elements so that one can easily analyse them. 
• It is also considered as one of the best on-page SEO tools which provide you a great amount of correct data.

Moz On-Page Grader:

• This tool helps an individual who analyses your page and compares it to the existing checklist of SEO factors. 
• The amazing thing about this tool is that its interface and functionality are utterly simple and easy to use. 

Google Developers PageSpeed Insight: 

• Its key point is that it thoroughly analyses your page and find out the key areas where you can improve and enhance your page which further assist in faster loading on-page. 
• This tool is very useful when it comes to the optimization of the page.  

Link Building Tools:

Majestic:

• This tool is highly specialized in backlinking. It is considered as web-based SEO tools.
• Majestic includes reports, analytics, and visualizations to provide a strong support backlink profile. 

PitchBox:

• Pitchbox is considered as outreach tool which is capable to understand your niche with incredible specificity. 
• This tool is to assist you in reaching the influencers. 
• Pitchbox can orchestrate and automate emails based upon the responses which one can get. 

Buzzsumo:

• This is one of the powerful online tools which allows the user to search the content which is popular by topic or any website. 
• This tool is specifically used for content marketing and SEO campaigns.

BrightLocal:

• This is one of the incredible tools which helps in understanding what’s been improvise via SEO and what needs to be improved for enhancement.
• This is considered as an internet marketing tool which assists the local business. 

Technical SEO tools:

Google analytics:

• This platform provides free web analytics which further provides the service of statistics and basic analytics for operating SEO. 
• The best part about these technical SEO tools is that it is available for all those people who have their google account. 

Screaming Frog:

• It is considered as the fast and advanced SEO site audit tool which is used in crawling in small and large websites. 
• The main advantage of this tool is that it can search and filter varieties of SEO issues.

WordStream:

• It is one of the market-leading tools which is capable of do keyword search, keyword suggestion, keyword grouping, and keyword analysis, etc. 

Linkody:

• This is very easy to use tool which is incredibly suitable for many professionals. It provides you the varieties of metrics that further allow an individual to have an in-depth analysis with correctness.

Rank Checking Tool – Paid: 

SEMrush:

• It is the best fit for small businesses, analyzing strategies, and guest blogging.
• It also provides the free 7 days trials. 
• Further, it can do organic research and traffic analysis, etc. 

AccuRanker:

• It is a spectacular tool that enables you to track positions for 100,000 keywords. 
• It has a user-friendly interface. 
• It also supports a feature such as daily rank checks, unlimited domains, and unlimited users.

Advanced web ranking:

• It is one of the mighty tools which displays the accurate rankings from across 130 countries and 22 search engines.
• It also supports the feature of customer support and comprehensive keyword data. 

MOZ:

• It can do so many things from the aspect of backlinking analysis and keyword research and rank tracking etc.
• It also offers users advanced page optimization suggestions that enhance a user’s site and page. 

Analytics tools:

Mixpanel:

• It is deemed as event-based tracking tool which is very easy to use.
• It represents the real-time data that tells you about where are your users are coming from and gives you accurate insights.
• It basically, provides the information that how your users interact with your product or content.

HEAP:

• It helps in improving website conversion rates.
• With this tool, you can accurately come to know about your user engagement.
• It also aware you that how your user browsing your website.

Motomo:

• This tool is an open web analytics tool that enables you to track your website content.
• Also, it provides the flexibility to customize your features of websites as per your wish.

Statcounter:

• It is considered as a web traffic analysis website that assists you in examining your traffic trends.
• Via using this tool, you can have a complete visualization of your user when they visit your website. 
• Through this tool, you can also analyze the heavily visited pages. 

Local SEO tools:

GrowthBar:

• This is a google chrome extension that gives you the SEO metrics on any website.
• This tool can generate a full-fledged report of your local competitor’s top keywords and also estimates organic traffic growth.

Whitespark:

• It is a local rank tracker that is capable of accurately tracking your search engine rankings on google etc.
• It has a feature of local citation finder which sprightly finds the key citations. 

Nevada:

• It is considered as the leading provider of location data to the databases. 
• This tool is also embedded with google GMB’s location which makes the listing update easy and fast.

Synup:

• It is a local SEO software that enables you that how your business doing in the local directories.
• It makes your management of location easy and also allows you to manage niche-specific sites.

Other SEO tools:

• KWFinder– helps you to find long-tail keywords.
• Ubersuggest- considered as a keyword tracking tool which assists you to identify a keyword.
• Answer the public- helps you to find topics to write for an e-commerce blog.
• SpyFu- it is free SEO tools
• Woorank- it offers you for free and paid options for tracking and reporting of your marketing data. 

Final verdict:

Hence, from these aforementioned SEO tools list, one can enhance their traffic and ranking to a great extent. Moreover, you can have a better understanding of the keywords. These above tools will significantly assist you to find the appropriate keywords for your content.